Background
Most of us have lives filled with things we don't use -- shoes, food, clothes, computers, and more. At the same time, thousands of non-profits and civic-minded people are struggling to get basic items to people in their communities. We see an opportunity to connect these groups together.
Our approach is to mobilize people to donate items in a way that is more social and fulfilling for everyone. Using The Giving Effect, donors are given more choice regarding where items go, and they can see the impact of their donations. Non-profits in poor and under-served communities benefit from national exposure and from the power of the internet to mobilize citizens to take action. Most importantly, people in need get an army of advocates to champion their causes.
We envision a future which does not rely solely on slow-moving institutions to provide services to our communities. Instead, individuals and small organizations will use social media tools including The Giving Effect to significantly improve the lives of people around them.
Team
How do we make money?
We offer sponsorship opportunities to brand marketers. If you are interested in advertising with us and reaching an audience of around 16,000 (and growing!), please get in touch!
Company
The Giving Effect is a for-profit venture funded by angel investor Richard Adler and co-founder Mitchell Silverman. We believe that small, private companies like ours can create the most innovative solutions for addressing society's most challenging problems.
If you have any further questions, please contact us.