The giving effect

Generate tremendous goodwill in your local
community.

Get thousands of books, clothes, toys and more to a local nonprofit for a
fraction of the cost of the items.

GIVING EVENTS

Raise awareness at a national or hyper-local level. We will craft a promotion around the exact audience you are trying to reach.

Target markets most important to you
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1,459 GREAT CAUSES

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Tangible Results / Lasting Value

View event results in terms of meaningful metrics such as earned media, social media distribution, and online conversations. Your event, every donation, and every donor action will be memorialized with SEO-friendly social media objects; content that will be discovered in the future by consumers researching your brand, the charity, or the donors.

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Exposure Across the Social Web

Gain broader visibility and participation than traditional cause marketing by using online distribution which also has the potential to go viral. In addition to automatically sharing your message via participants' online activity feeds, our events create massive numbers of social objects promoting your brand which can be discovered by anyone at any point in the future. Additionally, every page, activity, and touch-point during our events are designed to be easily shared across popular networks with a click.

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Turnkey Cause Marketing

Get a turnkey cause marketing solution including a customized event, charity sourcing, and great customer service for all participants. Tying your cause marketing to an event which shows immediate and real impact on a community is a great strategy for improving brand awareness and image, increasing the likelihood for media coverage, and increasing employee engagement.

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Connect Emotionally with Your Consumer

Use our events to gain a unique connection with consumers that increases the likelihood of earning their trust as well as the prospect of creating new brand advocates. You will show consumers that your brand’s values are the same as their own, and you will make them feel good. They will spread the word about your brand through blogging and other online activities.

HOW IT WORKS

We have been approved by the U.S. Postal Service to create postage from our website. The postage is presented to donors online for them to print from any printer.

Donors print
free postage

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Donors never have to visit the post office. Shipments that originate through our system can be left for a mail carrier or dropped in any blue box.

Mail items
from any
mailbox

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At each step of the process we update the donor’s activity stream on Facebook and encourage them to share their stories. With every touch-point we distribute your brand message and make sharing it as simple as possible.

Distribute
your message
virally

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Engage

Donors join with Facebook, invite their social network friends and generate activity feeds. The feeds promote your brand and create a strong link between your brand and the causes you support.

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Word of Mouth

For each donor, scores of their social media friends may hear about and participate in your event. In fact, 91% of participants surveyed say they would share our campaigns with people they know.

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Distribute

Donors receive personal event webpages and badges with your brand message which are easily shared and discovered, making sure you get the maximum possible exposure for your event.

Build brand awareness and distribute
your corporate social responsibility message.

LATEST NEWS

Donation of the week - Violin, viola, and guitar! Thank you to M. Meyers!

The Giving Effect’s latest donor of the week is M. Meyers, who gave a violin, viola, and guitar to Real Life. My Music. Here’s what cause founder Lena Pernell had to say:“This donation helped Real Life. My Music. provide inner city youth with the ability to express themselves through music. This donation was our first [....]

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Helping the world, one zip code at a time: Detroit, 48201

Donate your things. Change lives. Helping the world, one zip code at a time: Detroit, 48201 no comments yet Last week we looked at some of the causes listed on The Giving Effect that operate in or around Boston, zip code 02108. This week we’re moving to the Midwest, to Detroit, Michigan. If you plug the zip code 48201 into the search field at the top of our explore page, [....]

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How to put your gently-used toys and games to good use

Do you have new or gently used toys and games or art supplies you no longer need? Rather than letting them sit on a shelf somewhere, consider donating them to a cause that can put them to good use. Jacob’s Heart Children’s Cancer Support Services, in Freedom, CA, is one of many causes [....]

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WHAT PEOPLE ARE SAYING

Have some gifts you’re thinking of returning or re-gifting? Consider donating them instead. TheGivingEffect.com lists about 1,100 charities that are in need of a wide range of merchandise, including clothing, books, toys, appliances, audio and video equipment, gift cards and even art.

Wall Street Journal, December 2010

Two signs your playroom is bursting at the seams: There’s a traffic jam on your train table and Barbie has hired a closet consultant. Clearly, something has to give -- and we think it should be your kids.

Daily Candy, December 2010

How do I donate right now?
Search 1,459 great causes and connect with one that need your stuff today.

Search Causes

I’m a donor who wants free postage!
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